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Who we are

About Optima Supply Store


Optima Supplies Store is a well-established, family-owned enterprise with over 20 years of dedicated experience in supplying commercial catering equipment. 

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Core Value Proposition

We specialize in providing a comprehensive range of quality equipment, kitchenware, crockery, and cutlery from trusted commercial brands. Our commitment extends beyond the initial sale, as we ensure that every product is supported by reliable, efficient, and effective after-sales service.

Key Strengths

  • Established Reputation: Two decades of continuous operation have cultivated an invaluable reputation for superior customer service and reliability within the catering industry.

  • Customer Loyalty and Growth: Our steady, sustained company growth is a direct reflection of high customer satisfaction and loyalty.

  • Operational Excellence: We maintain high stock levels to meet immediate customer demand and ensure quick fulfilment.

  • Product Range: We offer a complete selection of essential supplies, including high-quality commercial equipment, kitchenware, crockery, and cutlery, tailored to professional catering needs.

• • Specialized Offering: In addition to standard supplies, we provide expertise and equipment for Mobile Catering Trailers, offering modification and supply services.

Business Philosophy

Optima Supplies Store is driven by the mission to be the most reliable and comprehensive supplier for the professional catering industry, ensuring our clients receive not only quality products but also unwavering support that is demonstrably efficient and effective.

Optima Supply Store serves as both a factory-direct of catering equipment and a direct dealer for an extensive range esteemed global and local brands within the industry. This dual capability enables us to offer wholesale prices to the public, accommodating a diverse clientele from small cafés to large and professional chefs.

Our dedicated team is committed to providing Unbe Prices, Reliable Quality, Prompt Deliveries, and Exceptional Service. Explore the key advantages that distinguish us from other retail and online stores. When choose to partner with us, you benefit from:

 

Quality Assurance


We are dedicated to products that adhere to the highest market standards. By purchasing us, you acquire equipment directly from South Africa manufacturers. Our selection policy and quality control processes ensure that our products incorporate components from-tier brands. Should any quality or payment concerns, we are committed to ensuring your complete satisfaction

**Higher Standard Service**  


We prioritize the establishment of long-term with our clients, focusing on customer satisfaction as our foremost objective.

Lowest Prices Guaranteed


Concerned about finding lower prices elsewhere? We guarantee to beat competitors' prices by at least 10 for equivalent quality. By collaborating directly with leading manufacturers worldwide, we eliminate the for intermediaries, allowing us to pass savings directly to you while ensuring Trusted Quality and Exceptional Service.

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You Pay What You See

All our product prices are listed on our website. All you need to pay extra is the VAT and delivery fees if you choose us to deliver the equipment to your door.

Fast Delivery

We have a fully stocked warehouse of most of the equipment you see on our website. We can dispatch the goods out on the same within 24 Hours if you place your order before 1:00pm.

Why choose Optima Supply Store

  • Unbeatable prices: Our range of exclusive everyday brands, created specifically for our customers, offering unbeatable value.

  • Price match promise: If you find a lower price on a competitor's site or store, we’ll match it for you.

  • Money back guarantee: We have a 30 day standard return policy on all of our products. Plus, we are proud to offer a 90 day money back guarantee on our bestselling brands.

  • Extensive product range: From everyday essentials to premium brands, we cater to all culinary needs.

  • Family values and expertise: Our passion for cooking and entertaining drives every aspect of our business.

  • Community engagement: Loyalty programs, recipe hubs, and cooking tips.

Get in touch with us

Our friendly customer service representatives are here to help. If you have a question or a query you can email us using the contact form or you can call us on +27 +27 210300057 from Monday to Friday between the hours of 9am and 5pm (South Africa Daylight Standard Time).

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